BAM...a formula for success
At Ashford we have formed a clear path in marketing strategy and promotion. We call it BAM for Branding, Advertising and Maintenance. This acronym is in itself a strategy or formula for success. We begin Branding with name development, logo design, research and overall identity development. We advertise the brand in layers beginning with one or two media and adding each additional layer of media until brand awareness and position is achieved. In maintenance, we select media, review and adjust as needed to progress or hold a given position or stats in the market.