Reverse Marketing


Ashford’s method of strategies incorporates a process we call “reverse marketing.” Simply said, it is backward design, intended to begin with the end user/buyer/client and work back toward the product/service/entity to the point of transaction. By turning the tables, so to speak, we are able to create a campaign that speaks to the prospect in their own language or emotion, to the child inside the adult and draws them on a path back to Ashford’s client.


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