Sunalp Success DVD
Challenge: Sequoia Eye Center in Tulare wanted to expand awareness of it’s state of the art services for vision care and correction among Central Valley residents.
Ashford re-branded the center to focus on it’s director, Dr. Murad Sunalp, an international vision expert. A new name was created for the center along with a new logo and presentation format including the image of Dr. Sunalp. The re-branded center, Sunalp Laser Vision, offers a less expensive, yet equal or better vision care option beyond their South Valley patient base. The tagline “The Valley’s Eye Experts” was created to identify Dr. Sunalp’s team as the place valley residents may go for top quality care. Billboards, radio and print ads were used, placing the focus on the doctor’s outstanding credentials, his top-of-the-line equipment, and the fact that his fees were significantly less than those charged by his competitors in larger metropolitan areas. Sunalp LaserVision is positioned to capture widespread attention in the Central Valley, as well as to significantly increase their local client base in the South Valley.