Challenge: Client has built top end custom homes for 40 years. Expands to include upper end semi-custom neighborhoods. Must overcome stiff formal image to create an approachable, people-friendly company with quality and value at the forefront.
Branding, Radio, Outdoor, Newspaper, Signs
How do you reposition a builder with 40 years in the custom home industry to include his two sons? This was the challenge when Ashford took Leo Wilson and created Wilson Homes. The premiere custom homebuilder of Fresno, Leo Wilson was looking for a way to build his company and share the helm with his sons Todd and Mark. They have several years in the industry under their belts, too. They've grown up on the jobsite, so to speak.