GB3 George Brown Sports Clubs
Challenge: Client sells out to a national chain. Must now compete in the same market with like product against a competitor with unlimited advertising dollars. Client's dollars are limited.
Television, Radio, Outdoor, Direct Mail, Newspapers
George Brown had sold out. His entire chain of health clubs, save one location, was sold. George needed to promote the one new location at Cedar and Nees in North Fresno. His goal was to create a club that went beyond anything Fresno had ever seen. Ashford's goal was to create an image to match.